empathize, define, ideate, prototype, test
fair treatment, access, opportunity and advancement for all
focus on users at the center of design and development
Ask lots of questions. Be more observant. Be an active listener. Request input. Have an open mind. Keep current on UX research.
My name is Srđan Pešić.
I am a Google Certified UX Designer from Serbia born in 1979.
I’m a motivated full-stack designer focused on clean and scalable user experience and visual design. I’ve been a freelancer for the last 10+ years.
In my past life, I’ve worked as a sales & marketing manager. My interest was fueled by a life-long desire to understand and connect with people from different backgrounds.
Through user-centric design, I am able to do just that. Understanding the human experience is essential for creating useful and effective products. I enjoy using my skill set to empower people to accomplish their goals.
I create digital experiences that make life easier.
User’s experience is at the center of how I design products.
The best way for me to create a great user experience is to know and empathize with the user.
As a UX designer, empathizing with users enhances the products I create because I experience the product as the user does. The better I am at anticipating a user’s desires and needs, the more comfortable the user will feel with my design, and the more likely they will be to engage with the product long-term.
Now that you know how I think, find out more about my skills and what makes me unique.
UX / UI Design
Branding / Packaging
Social Media Design
HTML5 / CSS3
WordPress / Elementor Pro
Serbian – Croatian
Any other – Google Translate 🙂
In my previous life I was a :
Nowadays I love long walks (10K+) in the nature with my loving wife and our adorable 7 year old Labrador. Traveling, traveling and more traveling.
March 10, 2021
Started the development of three new UX projects under Google guidance within their certification program.
January 5, 2013
Worked on a multitude of different projects. Including web design, UI design for mobile and web apps, branding and logo design, marketing campaigns, illustrations, photo manipulation and product packaging design.
Clients were mainly from Western Europe, United States, Canada and Australia.
Over 550+ satisfied clients in total.
February 18, 2011
Worked as Sales Director for the Balkan region specifically in Serbia.
Developed a large B2B client base within the transport industry, maintained and expanded all the top tier client accounts.
Top Manager Of The Year 2012.
May 09, 2008
Became a partner and a Managing Director in a new startup guerilla marketing company.
Leading the R&D (research and development) and implementation of the new proactive marketing tools and strategies.
Conducted large scale nationwide advertising campaigns for clients like Playboy, Monster Drink, Sony, BMW, Porsche, Chrysler etc.
I love designing new things, starting from a blank screen and creating something inspiring for my clients. Pushing the limits of my creativity, abilities and knowledge every step of the way is my voyage.